We were able to chat with Graydon Moffat, founder of Graydon Skincare a brand that mixes up superfood and science to create mindfully made skincare to support your skin and health. Read more about how she started the brand and her goals below!
How/why did you start your brand?
Skincare was very much like cooking for me. I had gone to the Culinary Institute in Napa. I could have or maybe should have been a chef. It was easy for me to use the superfoods in my kitchen, and bring out my hand blender to emulsify waxes and oils. I already knew what ingredients were good for you internally and could be used topically. My ingredient curation was fairly intuitive. I had gone through a significant health crisis in California and that helped me become a lot more attuned to what ingredients are good for the body from an inflammatory point of view. That was a real driving factor for me.
What was your biggest obstacle with launching a brand?
The real question is, are you doing it bootstrapped on your own, or do you have a network of people and funding partners to facilitate the process? If the answer is the former, which is the case for most people and myself, the process can be isolating and alienating - and that’s besides all the endless hours. Entrepreneurs burn out quickly because they try to do everything on their own, and that’s just not a sustainable model for most people to survive until the business gets big enough to hire people to help you grow. Overcoming the emotional and financial hurdles are definitely up there.
What motivates you to grow your brand?
The prospect of actually helping people look and feel better is not just marketing gargon. I know that our products can actually make a difference in both peoples’ health and appearance - and that is super gratifying. Getting to the point where I can live my passion and also turning it into a business where it will eventually grow into a sustainable operation motivates me. It is outward validation that we must be doing something right! I have turned some non traditional skills, like teaching yoga and working in a kitchen, and spun them into a business that is growing and is well respected in a competitive market; and that gets me out of bed each morning.
Any tips and tricks on using your products?
With the exception of starting with a clean face, I tend to break the rules on having a specific regimen. Of course it’s fun to have a 10-step Korean-like self-care ritual from time to time, but on a daily basis, people are time starved and need a solution that is simple and effective. For me, that usually means blending my serum with my moisturizer and my highlighter. Likewise at night, I usually alternate my products, but I will choose a richer serum, moisturizer, and follow that up with a refreshing mist to more deeply penetrate and create hydration.
Does your brand give back? How?
My belief that superfoods help to heal both the body from the inside out as well as our skin from the outside in, fuels my passion to connect with and support young women navigating through anorexia, bulimia and more commonly these days orthorexia. That said, I have partnered with various Toronto based organizations and Holistic Nutritionists all of which who are doing great work. Helping these women (and not all of them are young, many are middle-aged well into their adult years) learn to connect to their bodies through learning self care techniques is really powerful to me. I am involved in many women's focused organizations all of which do great work but these 3 (‘Young Ones’, NEDA: National Eating Disorders Association) and the Kyla Fox Centre for Women's Wellness) have a special place in my heart and it is a conscious part of my mission to support the work they do.