We were able to chat with Jonathan Plotzker, founder of Heliotrope a brand that offers fresh and personalized skin care.  Read more about how she started the brand and her goals below!

What is the meaning behind your brand name?

In the original Greek, helios = sun; trope = movement. it's also the name of a flower.

How/why did you start your brand?

I was looking for a shower gel that didn't have any synthetic perfume in it, and I couldn't find one.

What was your biggest obstacle with launching a brand?

Getting the word out.

What motivates you to grow your brand?

I love what I do, and I'm very proud of my products.

Any tips and tricks on using your products?

Everything is formulated to feel rich, but sink in quickly. feel free to slather it on. Our products are great for folks with sensitive skin, since we eliminate so many allergens. For eye care, pls use your pinky & just dab under the eye - don't pull! our clay detox mask can also be used as a spot treatment.

Does your brand give back? How?

We used recycled materials wherever we can, including in our packing & shipping. If you bring your empties into our shops, you get a discount on refills.

Anything else you’d like to ad?

We're proud to make everything in small batches in the beautiful SF Bay Area.