We were able to chat with Susanne Manasi, the founder behind the Cosmetics Company called Manasi 7. Read more about how she started the brand and her goals below!
What is the meaning behind your brand name?
Manasi is my east indian name (I have east indian heritage) The number 7 - Stands for our declaration of 7, which can be explained as our manifesto with 7 rules regarding production and quality, which all of our sub-contractors need to follow accordingly when they work with us.
How/why did you start your brand?
I began studying to become a makeup artist in 1995. After finishing my education I went on to assist other makeup artists for a year, building my own portfolio along the way and in 1997 I was signed with an agency.
Up until 2010, I worked full-time as a makeup artist and after many years in the business I found myself wanting to create my own products. I started researching the process part-time, while working as a makeup artist about 50% of my time and as a cosmetic product development consultant the other 50% of the time until about 2 years ago, when I began to focus exclusively on this project. It was in 2010 that I started to educate myself on health and wellbeing through books and reading up on PubMed studies. Eventually, I also took a course on sustainability.
Wellbeing and sustainability are of great interest to me, and I wanted my knowledge to be imbued in Manais7’s products. My profound interest in health combined with my profession as a makeup artist has made me aware of the important microbiome exists both in our gut and on our skin. From this insight, I naturally developed a holistic mindset of living a fully conscious and healthy life.
For years, I had felt that a truly natural and organic premium beauty collection that delivered high performance was lacking on the market. And so, after a period of intense work and research to create the brand I was missing, Manasi7 was born.
What was your biggest obstacle with launching a brand?
To find sub contractors that could meet my demands regarding quality and performance for the whole product from formula to the packaging and branding. It can be hard for subcontractors to understand that we focus on quality ahead of quantity and therefore we produce everything in small batches.
What motivates you to grow your brand?
It is the best job ever and to be able to work with something that you love is something that i really treasure.
Any tips and tricks on using your products?
Most of our products are multifunctional and can also be mixed together.
Our Skin enhancer, which is a highly concentrated concealer works beautifully as a foundation when mixed together with and oil, balm or moisturizer. Our All over colours can all be used on lips, cheeks and eyes mixed with each other to create new exciting personalized shades and the Skin enhancer Eburnean (white shade) can be mixed with any of the All over colours to create a lighter and matte version of the shade. The Bronzelighter and Strobelighters can also be used as cream eyeshadows and on the lips.
Does your brand give back? How?
We use small-scale production at a sustainable pace to minimize water consumption, environmental impact and waste. Nurturing and promoting a dynamic relationship between cosmetics manufacturing and organic farming.
We want to contribute to a shift to more sustainable ways of using beauty products by creating timeless and multifunctional products through sustainable development processes and production cycles that emphasize on minimizing the environmental footprint. We work exclusively with independent small-scale sub-contractors in our production cycles and produce our products in small quantities, therefore our waste and environmental impact is very limited.
We also use natural/wild harvested ingredients which refers to ingredients or its derivatives primarily gathered in nature or in the wild. We cannot label these ingredients or products organic because they are non-agricultural, but no toxic pesticides, herbicides, fungicides, chemical fertilizers or genetically modified organisms are used. Equally important is that natural/wild harvested also can refer to ingredients from our selected small-scale subcontractors that do not have the capacity or economics to certify, but still follow the same high standards of those applied to organic farming.
Anything else you'd like to add?
We also encourage you to handle your packagings with care, reuse them and turn them into useful items.
Our perfectly sized reusable jars are produced in small batches with a 40% biosourced raw material, optimized carbon footprint and 100% recyclable. The plant-based cellulose material that is used for making these packagings is derived from wood that grows in sustainably managed forests, PEFC and FSC certified combined with a mix of durable materials from renewable sources not originated from the petroleum industry. They can have extended life if you clean it and fill it with anything of preference. Source reduction, including reuse, can help reduce waste disposal and also conserve resources and reduce pollution. Reuse is a good way to prevent waste from entering the waste stream. Our handcrafted custom designed paper boxes can have extended life and are made from sustainably produced paper.