We were able to chat with Michelle, the founder of Ranavat Botanics a botanical skincare brand inspired by the beauty rituals of Indian Royalty. Read more about how she started the brand and her goals below!
How/why did you start your brand?
Ranavat is my last name—and our ancestors were from Rajasthan. I am so inspired by the beautiful palaces and how the Kings and Queens practiced the Art of Self Care. They elevated their rituals with fresh ingredients- and used the most potent and high quality botanicals. Traveling back to India frequently as a child, I felt so deeply connected to these traditions. As a child and into adulthood I always continued my passion for dance—I was a bollywood dancer on a professional level- performing at Lincoln Center in New York City and for Mira Nair, in a gala for her musical Monsoon Wedding. As a Bollywood dancer, I was exposed to movies like Veer Zaara and Bajirao Mastani that share very romantic versions of Rajasthan and its glamour.
I found that Ranavat was a natural extension of my passion for beauty as well as my interest in ingredient sourcing. For the aesthetic I was very inspired by Sabyasachi- his moodier color palette and magical way of making history look incredible relevant is just beautiful.
Ranavat is a lifestyle brand—with the goal of making you feel like Royalty when you use our treatments. As a brand, we are incredibly detail oriented- and focus on even minor details from gold embossing on the packaging to using top of the line Miron glass jars from the Netherlands to house our treatments. When you experience Ranavat you can feel the freshness. Mighty Majesty has been described as “an outdoor meditation” and “nirvana in a bottle” – what you should expect when you experience the “The Royal Ritual”
What was your biggest obstacle with launching a brand?
I wanted my products to be clean- and as a result it takes an incredible amount of time and energy to get organic certifications. Especially when sourcing in India where the concept of organic is still in its infancy. I'm glad I stuck with it, because many of my products are 100% USDA certified organic with the remaining products certified by Made Safe and developed with Organic ingredients!
What motivates you to grow your brand?
Sharing the incredible power of these Indian botanicals and how they can change than skin when sourced and extracted with detail and care.
Does your brand give back? How?
Yes, we donate 2% of proceeds to Rescue Foundation through our claim your crown platform. Rescue foundation helps rescue victims of human trafficking in India, Nepal and Bangladesh. Claim your Crown is our empowerment platform where I share inspiring stories from real people in our community.