Sappho New Paradigm

We were able to chat with joAnn Fowler, founder of Sappho New Paradigm a natural and organic cosmetic brand focused on developing a luxury line free of synthetic preservatives known or strongly suspected of being carcinogens. Read more about how she started the brand and her goals below!

What is the meaning behind your brand name?

Sappho is a lyricist from 630 BC 1st writer to write in first person. Plato called her the most important artist of their time and she wrote about love.

How/why did you start your brand?

Makeup artist in film for 25yrs became aware of toxins and needed to do something!

What was your biggest obstacle with launching a brand?


What motivates you to grow your brand?

The knowledge that we are providing an alternative to people that is vegan clean and high performing. We love to adorn ourselves so let's do it safely.

Any tips and tricks on using your products?

Shadows can be used wet or dry. Foundation goes on with brush, buffer or fingers. The blushes can be used for shadows, the shimmers lend a soft sheen.

Does your brand give back? How?

We donate to 3 Charities. Local Indigenous kids Art Program, The Breast Cancer Fund and soon internationally the Patrizia foundation.

Anything else you’d like to add?

We are dedicated to ingredient transparency and we care deeply about our customers and our products.